'A True Gift'

‘With their new book, Bas Wouters and Joris Groen have given a true gift to those of us who want to become more influential online. In one place, they have provided current, scientifically-based information on the most successful forms of behavioral design, persuasive prompts, psychological motivators, practical applications, and more.

I was particularly impressed with the book’s advice on simple strategies for making online messaging more effective. For anyone working in online commerce, this book should not be missed.’

'A MUST if you want to optimize your online results'

‘Bas Wouters and Joris Groen have written a unique book. It’s unique because they blend Robert Cialdini’s work on influence with BJ Fogg’s work around habits to teach you scientifically proven ways to get more response in the online world. The response may be to your emails, getting people to visit your landing page, buy your product, or any number of other actions you want people to take.

The book may take you a while to read because, if you’re like me, you’ll frequently stop to review your emails and website to see how you micht incorporate what your’re learning from Bas and Joris.

Don’t stumble through the online world doing what you think is best or just relying on advice from others simply because they’re a little more knowledgeable than you. Find out what the research says and see the difference for yourself in the A-B testing data Bas and Joris share.

Bottom line, this is a MUST read if you want to optimize your online results!’

'Persuasion psychology at it's best'

‘BAM! “Online influence” of Bas Wouters and Joris Groen falls on the doormat. A pound of inspiration about behavioral psychology and online success. With a recommendation from Robert Cialdini, wow …

But rightly so, it turns out. Because this is persuasion psychology at its best: scientifically based, clearly explained and (very) practically applied. BJ Fogg’s model gives you a clear framework, and with the authors’ checklists at hand, it’s actually idiot-proof. So I have the confidence that I can do something with it too! Also not unimportant: finally another “weighty” management book with humor!

In short: read, laugh and apply. Rightfully No. 1 at Managementboek.nl.’

'A book that moves the needle!'

‘Incredible book full of practical things to do that really work, having already tried a couple that have already increased our conversions, I have to say I’m really impressed. I will spend next couple of months attempting to implement what I’m learning.
There is such a lot though, I think I might have to do their course. These guys are clearly masters of their craft and with their guidance I think I could become an online influence master. Great book guys thank you for the pictures and checklists. They are awesome.’

'Great'

‘Great read for any digital marketer, jam-packed with info and lots of illustrations’

'This is Storybrand on steroids!'

‘The book is easy to read and has so many practical examples, including checklists and worksheets for specific types of marketing online. We used the book recommendations on a website, and the client increased conversions by 30%. We literally made 3 changes on their site and increased their revenue. Can’t wait to use this work again and again.’

'Very useful and also fun to read.'

‘A good behavioral science basis and countless practical examples.
Recommended!’