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These Behavioral Science Experts Recommend Us
Dr. Robert CialdiniNY times bestselling author of Influence & Pre-suasion
'A True Gift'‘With their new book, Bas Wouters and Joris Groen have given a true gift to those of us who want to become more influential online. In one place, they have provided current, scientifically-based information on the most successful forms of behavioral design, persuasive prompts, psychological motivators, practical applications, and more.
I was particularly impressed with the book’s advice on simple strategies for making online messaging more effective. For anyone working in online commerce, this book should not be missed.’
Brian AhearnBestselling author of Persuasive Selling & Influence PEOPLE
'A MUST if you want to optimize your online results'‘Bas Wouters and Joris Groen have written a unique book. It’s unique because they blend Robert Cialdini’s work on influence with BJ Fogg’s work around habits to teach you scientifically proven ways to get more response in the online world. The response may be to your emails, getting people to visit your landing page, buy your product, or any number of other actions you want people to take.
The book may take you a while to read because, if you’re like me, you’ll frequently stopRead more >>
Remco Claassen (NL)Bestselling Author, speaker, highest ranked leadership trainer in the Netherlands
'Persuasion psychology at it's best'‘BAM! “Online influence” of Bas Wouters and Joris Groen falls on the doormat. A pound of inspiration about behavioral psychology and online success. With a recommendation from Robert Cialdini, wow …
But rightly so, it turns out. Because this is persuasion psychology at its best: scientifically based, clearly explained and (very) practically applied. BJ Fogg’s model gives you a clear framework, and with the authors’ checklists at hand, it’s actually idiot-proof. So I have the confidence that I can do something with it too! AlsoRead more >>
David Thomson CMCT (UK)Napoleon Hill & Cialdini Method Certified Trainer
'A book that moves the needle!'‘Incredible book full of practical things to do that really work, having already tried a couple that have already increased our conversions, I have to say I’m really impressed. I will spend next couple of months attempting to implement what I’m learning.
There is such a lot though, I think I might have to do their course. These guys are clearly masters of their craft and with their guidance I think I could become an online influence master. Great book guys thank you forRead more >>
Roger DooleyNY times Best selling author of ’Brainfluence’ and ‘Friction’
'Great'‘Great read for any digital marketer, jam-packed with info and lots of illustrations’
Tina Smith (USA)Certified Storybrand Guide
'This is Storybrand on steroids!'‘The book is easy to read and has so many practical examples, including checklists and worksheets for specific types of marketing online. We used the book recommendations on a website, and the client increased conversions by 30%. We literally made 3 changes on their site and increased their revenue. Can’t wait to use this work again and again.’
Dr. Ben Tiggelaar (NL)Bestselling author, speaker, most quoted behavioral scientist in the Netherlands
'Very useful and also fun to read.'‘A good behavioral science basis and countless practical examples.
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We would love to answer your your questionsHere are FAQ's, if you have any other questions, please contact us
The Online Influence book is the manual for our online marketing magic. We walk you through the scientific principles, provide you with case studies, and give you checklists for the most common online marketing. It will get you a long way on your online behavior science journey. At the same time, we are researchers. Our work has continued outside of the book. It is not an exhaustive manual, nor can we update it real-time with our latest findings. In order to access our latest research, case studies, and methods, you’ll want to join the Online Influence Academy.
Your Certified Online Influence Coach will customize a package that works for you. Some of our experts offer hourly coaching rates, while others prefer project-based work.
We encourage starting with “small bigs.” That means you make small adjustments that produce big wins. Your Certified Online Influence Coach can help you outline where it makes sense to start first.
It absolutely does! We’ve successfully put this process into practice with web pages, emails, quizzes, ad campaigns, questionnaires, surveys, online interaction, and more.
Ethics is a HUGE part of what we do. We believe helping people get to products and services they actually need, helps the business and the customer. We never condone using these methods to take advantage of the customer. We believe that’s just bad business and will work against you in the end.
In the Online Influence Academy, we regularly reference ethics in implementing behavior science to help guide the way.
Each project is different. However, we encourage starting with “small bigs.” We like to focus on small changes that give big results. Then we can reinvest some of those wins to create an even greater impact.
We believe in better-than-average returns on your marketing investment. We encourage our Certified Online Influence Coaches to do the math with you before the project, to make sure you get outsized results. We don’t dictate what the Certified Coaches charge, but prioritizing “small bigs” makes a difference. That means, we encourage first making small changes that give you big results.
We’ve done a lot of work with major brands around the world. And we wanted to make the same marketing capabilities available for everyone from entrepreneurs to Fortune 100s. With these methods, there is no project too small to start reaping rewards. Once you master the science, you can approach any online project and get disproportionate returns.
That’s where our Certified Online Influence Coach can help! Many of our success experts offer an hourly consult rate to help you trouble shoot or get feedback for your work.
Our Online Influence Academy also offers monthly LIVE Q&A sessions with Founder Bas Wouters. On those LIVE sessions Bas will answer specific questions about a project you’re tackling right now. And this kind of access is less than $100/month.