Includes Examples From These Major Brands

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Get A Sneak Peak Of The A/B Tests We've Run

Want to get a little taste of the over 700 examples you’ll see? Take a look below for the design and copy that was tested, the measurable results we saw, our explanation of why we saw these results in text and video.

Keukenplaats

This is how Keukenplaats boosted their conversion rate by 34.3%

This A/B test is from Bas Wouters his previous company; Keukenplaats. An online lead generator for kitchen shops in the Netherlands. In the variant on the left they already collected a lot of reviews.. the only thing was.. it was well hidden behind the button "reviews". Then Bas and his team learned more about the nuances of the persuasion principles and they decided to bring the social proof to their visitors. So as you can see on the right, they showed their reviews on the home page and above every call to action. An outstanding result. The number of leads increased by 34.3% This resulted in a yearly increase in turnover of 3.1 million euros!
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Bol.com

How bol.com doubled the amount of clicks on their email campaign.

You can compare Bol.com as the dutch version of Amazon. Joris Groen and his team were asked to boost the results of their review emails. And this is exactly what they did. In the example here on the left you can see that bol.com was asking customers to ‘write a review’. Joris and his team decided they would use the ‘simple question strategy’. This led to a stunning result of 200% for the email campaign. Which resulted in an insane amount of extra reviews for this ecommerce giant.
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Manna

Boost your results with authority, a great test by Manna

Manna added some logos from big brands in their branch in the variation on the right. Furthermore, they made some minor changes to the structure of the page, and this all together boosted the click-through rate by an astonishing 490%! The lesson? Do you work for big brands in your branch, show it.
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