<img height="1" width="1" src="https://www.facebook.com/tr?id=628158814521338&amp;ev=PageView &amp;noscript=1">
'A true gift'

Dr. Robert Cialdini
about 'Online Influence'

211 reviews
Buy the Book

About the Online Influence Institute

The Online Influence Institute was founded by Bas Wouters and Joris Groen. Our mission is to make behavioral science practically and ethically applicable in the world of online marketing and e-commerce.

We train marketing professionals and entrepreneurs to become experts in online persuasion, helping them improve their marketing campaigns, increase customer satisfaction, and grow sales.

Our founders

Bas Wouters

Bas Wouters

Bas is an expert in persuasion and is the founder of the Online Influence Institute. With his Dutch online lead generator 'Keukenplaats' (Kitchen Marketplace), he caused a serious disruption in the Dutch kitchen industry generating millions in sales. He is the only person in the world who can call himself a Cialdini Method Certified Trainer ánd BJ Fogg Certified Tiny Habits Coach.

Joris Groen

Joris Groen

Joris is a psychologist and user-experience designer, specializing in online persuasion. He has improved the results of hundreds of websites, webshops, apps, and online campaigns. He has had the privilege of working with companies such as KLM, Mercedes-Benz, ING Bank, and many other online businesses worldwide.

Trusted by