Bas is an expert in persuasion and is the founder of the Online Influence Institute. With his Dutch online lead generator 'Keukenplaats' (Kitchen Marketplace), he caused a serious disruption in the Dutch kitchen industry generating millions in sales. He is the only person in the world who can call himself a Cialdini Method Certified Trainer ánd BJ Fogg Certified Tiny Habits Coach.

Joris is a psychologist and user-experience designer, specializing in online persuasion. He has improved the results of hundreds of websites, webshops, apps, and online campaigns. He has had the privilege of working with companies such as KLM, Mercedes-Benz, ING Bank, and many other online businesses worldwide.