M. Coster | 2 mei 2020
What a great book! Bas and Joris have succeeded in combining different theories, methodologies and models from the field of social psychology, behavioral influencing & design in a structured way into a very practical and usable whole. Appealing examples, understandable and complete explanations, checklists, case histories and tips. Scientifically researched techniques from Kahneman, Cialdini & Goldstein, Fogg, Ariely, Thaler & Sunstein and many more.
This is truly a book that anyone dealing with behavior design should be dealing with. I even dare to say that the title is limiting because most of the techniques can also be used offline! At the time of writing, is rightly on the nr1 position on managementboek.nl.
If I can give one point of criticism, it is that it contains a few techniques that I personally consider borderline ethical. But that is mainly in the application, less in the technology as such.
Sorry for the somewhat long review, and then I even applied the Jenga technique to this review!