Dr. Robert Cialdini
NY times bestselling author of Influence & Pre-suasion
'A True Gift'
‘With their new book, Bas Wouters and Joris Groen have given a true gift to those of us who want to become more influential online. In one place, they have provided current, scientifically-based information on the most successful forms of behavioral design, persuasive prompts, psychological motivators, practical applications, and more.
I was particularly impressed with the book’s advice on simple strategies for making online messaging more effective. For anyone working in online commerce, this book should not be missed.’
Bestselling author of Persuasive Selling & Influence PEOPLE
'A MUST if you want to optimize your online results'
‘Bas Wouters and Joris Groen have written a unique book. It’s unique because they blend Robert Cialdini’s work on influence with BJ Fogg’s work around habits to teach you scientifically proven ways to get more response in the online world. The response may be to your emails, getting people to visit your landing page, buy your product, or any number of other actions you want people to take.
The book may take you a while to read because, if you’re like me, you’ll frequently stop
Remco Claassen (NL)
Bestselling Author, speaker, highest ranked leadership trainer in the Netherlands
'Persuasion psychology at it's best'
‘BAM! “Online influence” of Bas Wouters and Joris Groen falls on the doormat. A pound of inspiration about behavioral psychology and online success. With a recommendation from Robert Cialdini, wow …
But rightly so, it turns out. Because this is persuasion psychology at its best: scientifically based, clearly explained and (very) practically applied. BJ Fogg’s model gives you a clear framework, and with the authors’ checklists at hand, it’s actually idiot-proof. So I have the confidence that I can do something with it too! Also
David Thomson CMCT (UK)
Napoleon Hill & Cialdini Method Certified Trainer
'A book that moves the needle!'
‘Incredible book full of practical things to do that really work, having already tried a couple that have already increased our conversions, I have to say I’m really impressed. I will spend next couple of months attempting to implement what I’m learning.
There is such a lot though, I think I might have to do their course. These guys are clearly masters of their craft and with their guidance I think I could become an online influence master. Great book guys thank you for
NY times Best selling author of ’Brainfluence’ and ‘Friction’
‘Great read for any digital marketer, jam-packed with info and lots of illustrations’
Tina Smith (USA)
Certified Storybrand Guide
'This is Storybrand on steroids!'
‘The book is easy to read and has so many practical examples, including checklists and worksheets for specific types of marketing online. We used the book recommendations on a website, and the client increased conversions by 30%. We literally made 3 changes on their site and increased their revenue. Can’t wait to use this work again and again.’
Dr. Ben Tiggelaar (NL)
Bestselling author, speaker, most quoted behavioral scientist in the Netherlands
'Very useful and also fun to read.'
‘A good behavioral science basis and countless practical examples.