- Module length: 45 mins
- Readings: 4
- Study time: 2 hrs
Introduction
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How to design behavior - Overview
What is behavior design?
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What is behavior design? - Intro
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Watch the video (7.52 min)
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Test your knowledge
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Celebration time
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Further reading
Conversion rate - and other metrics for online persuasion
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Conversion rate - and other metrics for online persuasion - Intro
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Watch the video (9.28 min)
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Test your knowledge
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Celebration time
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Further reading
Fogg Behavior Model
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Fogg Behavior Model - Intro
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Watch the video (14.49 min)
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Test your knowledge
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Celebration time
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Further reading
Kahneman: system 1 and system 2
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Kahneman's two systems - Intro
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Watch the video (9.08 min)
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Test your knowledge
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Celebration time
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Further reading
Cialdini's principles of persuasion
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Cialdini's principles of persuasion - Intro
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Watch the video (7.53 min)
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Test your knowledge
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Celebration time
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Further reading
The ethical side
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The ethical side - Intro
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Watch the video (9.39 min)
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Test your knowledge
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Celebration time
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Further reading
Completion Rules
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All units must be completed
