The founder of behavior design, BJ Fogg, has a nice definition of behavior design. To him, behavior design means: getting people to do something they already want to do. Enjoy this course on how to design behavior!
Module length: 45 mins
Study time: 2 hrs
How to design behavior - Overview
What is behavior design?
What is behavior design? - Intro
Watch the video (7.52 min)
Test your knowledge
Conversion rate - and other metrics for online persuasion
Conversion rate - and other metrics for online persuasion - Intro