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  • Module length: 45 mins
  • Readings: 4
  • Study time: 2 hrs
Introduction
  • How to design behavior - Overview
What is behavior design?
  • What is behavior design? - Intro
  • Watch the video (7.52 min)
  • Test your knowledge
  • Celebration time
  • Further reading
Conversion rate - and other metrics for online persuasion
  • Conversion rate - and other metrics for online persuasion - Intro
  • Watch the video (9.28 min)
  • Test your knowledge
  • Celebration time
  • Further reading
Fogg Behavior Model
  • Fogg Behavior Model - Intro
  • Watch the video (14.49 min)
  • Test your knowledge
  • Celebration time
  • Further reading
Kahneman: system 1 and system 2
  • Kahneman's two systems - Intro
  • Watch the video (9.08 min)
  • Test your knowledge
  • Celebration time
  • Further reading
Cialdini's principles of persuasion
  • Cialdini's principles of persuasion - Intro
  • Watch the video (7.53 min)
  • Test your knowledge
  • Celebration time
  • Further reading
The ethical side
  • The ethical side - Intro
  • Watch the video (9.39 min)
  • Test your knowledge
  • Celebration time
  • Further reading
Completion Rules
  • All units must be completed