Learn To Market Like These Major Brands

...without spending millions!

Our Online Success Training Membership Includes

Learn Online at your own pace
Start with the science and make it practical
Get inspired by over 200 real-world examples
Get monthly Live Sessions feedback with the founders
Starting from less than $999 per year

Recommended by
Dr. Robert Cialdini

New York Times bestselling author of 'Influence' & 'Presuasion'

“Bas and Joris have taken the research from my work, plus other leading behavior scientists, and created the most understandable, practical, and ethical course to teach you how to expertly market online.”

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Earn Credentials to Boost Your Online Marketing Authority

  • Use your certification badge online
  • Introduce yourself as a certified expert
  • Showcase your specialties with certificates in individual practices
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Monthly LIVE Sessions With the Founders

A good mastermind group costs thousands of dollars. But you can access the founders of the Online Influence Institute with your Academy subscription. We meet once a month to workshop your current projects. We’ll give you our feedback, recommendations, and brainstorm ideas on your behalf.

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Find Out Which Course Package Is Good For You

Most Populair


  • Online Academy
  • 12 hours Executive Coaching
  • 3 Private Coaching Sessions with Bas Wouters
Most Populair


  • Online Academy
  • 12 hours Executive Coaching
Most Populair


  • Online Academy

What's Included In Each Academy Subscription

3 Private Coaching Sessions

Looking for a one-on-one experience from our founder Bas Wouters? In addition to your academy access, and the monthly group executive coaching, you get exclusive access to be sure you’re getting it right. With this private coaching package, that’s exactly what you’ll get. Walk through your work projects and get live feedback directly from Bas himself in these three private coaching sessions.

12 Hours Executive Coaching

Add group learning sessions to your academy subscription. Apply learning to your specific case studies in our monthly small group executive coaching sessions. Groups include 3 – 4 Online Influence learners just like you, plus, an expert group facilitator with experience in executing the behavior-based process. Each participant will have a 20 minute hot-seat to work through their real-world scenario. You will receive focused feedback while learning from others in our group coaching pods.

Online Academy

With this membership, you will receive dozens of hours of detailed training in how to start more conversations, attract more traffic, nurture more leads and convert more customers faster. With over 300 video lessons, 12 live Q&A calls a year with the founders and an active community there to help you every step of the way. Online Influence Academy is one of the most dynamic places in the world for online businesses to learn from our experience and each other. Get your certificate now!

Corporate training

What Could You Do With A More Effective, Confident And Inspired Team?

Learning to design behavior online is a powerful tool. But what if your entire team started designing online behavior using the same process. This corporate training will allow them to speak the same language, give each other effective feedback, and brainstorm new ways to grow faster, together.

Meet Bas Wouters

Founder & Inspirator

Hi there, I’m Bas! I have coached and trained hundreds of professionals worldwide to increase their offline and online success. My mission is to help people and companies level-up their performance by teaching them to apply the principles of persuasion and behavior design.

That’s why I decided to learn from the best. I became an expert in the field of persuasion and behavior design by studying with Dr. Robert Cialdini and Dr. BJ Fogg. That makes me the only person in the world who who is both a Cialdini Method Certified Trainer and a BJ Fogg Certified Tiny Habits coach.

I’m the author of the bestselling book ‘Online Influence,” and the founder and inspirator of the Online Influence Institute.

With my online lead generator Keukenplaats.nl, I disrupted the kitchen industry and generated millions of conversions. Now I want to teach the Online Influence community how to do that too. Ready to get started? Let’s go!

How Much More Value Could You Bring To The Table With

80+ Video Lectures New Lectures Added Frequently

Quizzes To Test Your Knowledge

Access To The Latest Research

Monthly LIVE Workshops With The Founders

Certificates To Show Your Expertise

Downloadable Templates And Canvases

Invites To Virtual Meetups And Live Webinars

Free Exam & Free Retake

Who Are These Courses For?

Managers & Executives

If you lead a team, you need to understand how to design behavior. Increasing motivation and providing the right prompts will help you bring teams together, working toward the same goals, like never before.

Career Movers

Nothing can propel your career faster than designing behavior to get results. If you’re looking for forward momentum that helps you stand out from the crowd, we can help you get there quick.


Designing behavior is the name of the marketing game. If you want more engagement, more conversions, and better results, this is the place to start.

L&D Teams

Learning and development is all about establishing habits, testing, learning, growing and moving forward. If you want a fully engaged cohort, behavior design can make it happen.

Our Success Stories

This was an excellent way to improve skills and develop new ones.Read more >>
Enrique Alpuente
Best week ever of my job life. The training helped me asRead more >>
Taking part to this workshop of Influence at work has been reallyRead more >>
Serena Forlani
Both professors were just amazing: really caring people who mentored us inRead more >>
This training has been an amazing experience for me. I hope toRead more >>
With the mindmap presentations delegate who should speak
Wouter Dubbeld

Start learning now!

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Need A Little More Information Before You Enroll?

Here's a list of the questions we get most often. But we want to be sure we answer yours!
If you don't see it below, shoot us a note

To get access to all our A/B test results a separate subscription is needed. Check out our A/B test database page for more details.

Each section has a 7 – 15 minute video lesson. This is followed by a 5 question quiz. You must answer 4 – 5 questions correctly to pass the section test. After you completed all modules you will get an official exam with 50 questions.

No worries! Everyone answers incorrectly from time to time. If you do not get 80% of the answers correct, just rewatch the video and try taking the test again. You can take the test as many times as you need in order to pass it. The goal is for you to understand and retain the information.

This is a question we get asked all the time. That’s why we have the Online Academy and our A/B test Database. We are constantly learning the latest science, testing it with the big brands, and sharing the latest and greatest in the Academy and testing Database. Plus, the Academy gives your team the chance to refresh what they have already learned, anytime they want.

Your certification is valid for 12 months following your successful exam completion date. Each year, we will have you complete continued education in our online academy and give you a refresher test for recertification.

Absolutely! An Online Influence Franchise might be exactly what you’re looking for.